Rate Card in Various Media

There are FOUR kinds of rate cards were found (outdoor, TV, online, and print media).

Outdoor: KL Sentral Advertising Panels

TV: 8TV

Online: Cinema online Malaysia

Print: The Star Newspaper, Malaysia Canada Business Council Magazine

	Duration	Column	Colour Options	Interactivity	Screen Solution
Outdoor	Days	Yes	Yes	Less	Yes
TV	Second	Yes	Yes	Less	No
Online	Days	Yes	Yes	High	Yes
Print	Insertions	Yes	Yes	Less	No

When it comes to duration of the advertising rate, every media possesses different duration based on the feasibility. For instance, the advertising in print media depends on how many times it appears in the newspaper a week. As for the outdoor and online media, they are given certain period to display their advertisements and the ad will be removed after the given period.

Basically, every media has its respective column. The outdoor media allowed two different company to collaborate their advertisement and place it in a advertisement board. Apart from that, TVC can be advertised in a running shows/drama. Whereas, the online advertising is counted depends on the size of the column in a web page such as banner, skyscraper, text banner and etc… Lastly, the column for newspaper ad is either in full page or some part of the page.

Every media is free to choose what colour they desire to advertise. Logically, colour ad is more effective in grabbing attentions.

Online advertising has much interactivity and promotes two way communications. The audience could click the interested advertisement in order to know or understand about the particular product. Nevertheless, we cannot deny that the other media is not considered as 'interactive', there are contact number and voucher that urge the audience to respond after exposed to the ad.

Outdoor media can choose which sizes of the screen they intend to advertise, most of the outdoor advertising has a variety of screen sizes. Most of the TV advertising doesn’t have the choice of screen solution, they are all in full screen pattern. The Online advertising depends on the format, which are: GIFF, JPEG, Flash and so on.

However, the price of advertising in TV during weekends is lower than the usual price. That is because there will be only a few audiences and most of them went out for family gathering or outing. Most of the media do not display their rate card in the internet and urge the buyer to contact them. From this aspect, we know that the rate is set by the company itself depending on the package they provide.